In recent years, evidence has accumulated that the Rolex manufacturing method is not as hidden as once thought. One example is that certain Rolex watches are now made with in-house alloys, and the company is increasingly turning to automation for work that humans can't perform as well. In addition, supply chain issues have prompted several businesses to rethink their strategies.
In Les Acacias, Production Takes Place
Rolex has kept its production process as well guarded and careful as the timepieces themselves. The business combines cutting-edge materials and deploys an army of scientists, engineers, and technicians to produce timepieces that can withstand the rigors of daily usage.
Les Acacias, Geneva, is home to the company's flagship location. This is the headquarters and main sales office for the entire organization. The company's R&D and marketing teams also work out of this location.
Rolex also has its famous gold factory on the premises. Only Rolex produces watches in-house at their own gold foundry. In 1965, the building was planned and constructed.
The business also maintains a research and development facility where innovative materials are created and tested. Parachrom, a unique alloy used in hairsprings, is included in this category. Cerachrom, a special kind of ceramic developed at the lab, is another product of the facility. The company's dials are made from these components.
Homemade Metals
One of Rolex's many claims to fame is that it makes its own alloys in-house. Platinum and gold are included in this. These precious metals are produced in the company's foundry. The firm also maintains a laboratory where the effects of various materials on watch mechanisms are investigated.
The casings of Rolex watches are made of 904L steel. This alloy is significantly tougher than regular steel, making it ideal for tough environments like those found in timepieces. Because of its high hardness, it is not easily corroded. It can be polished to a distinctive Rolex sheen and can be done so repeatedly.
Everose gold is also used in the making of Rolex. This colorless alternative to traditional 18-karat rose gold is striking. The foundry also produces yellow gold and white gold. 950 platinum is a high-purity alloy with ruthenium added for durability and luster.
Cerachrom is a particular type of ceramic used by Rolex. This method utilizes high temperatures and a zirconium dioxide foundation to create a tough ceramic. The GMT-Master II utilizes this feature.
Robots That Replace Workers in Low-Skilled Jobs
The firm is responsible for hundreds of watches each year, with certain models being mass-produced on a daily basis, thanks to the use of cutting-edge manufacturing equipment. Since they have so many great tools, it's no surprise that their brand is associated with excellence. The organization has a talent for making the overworked employees feel appreciated and for keeping output in check. The company's sights are set on providing unrivaled customer service. The organization employs an excellent service approach to guarantee efficiency and promptness. It's no surprise that Rolex has such a high rate of satisfied customers because of the excellent service they provide. Indeed, the aforementioned customer service and quality assurance department are the strongest examples of the company's mentality. Rolex is so dedicated to customer satisfaction that they provide an on-site warranty. The staff is ready to answer any questions you may have about your new watch purchase.
Disruption of the Supply Chain Due to the Pandemic
The supply chain experienced significant disruptions throughout the outbreak. It was a huge event on a global scale that had repercussions for many sectors. Many academic pieces were written about it, and many parts of the supply chain were impacted.
As a result, new approaches to dealing with SC disruption were developed. Among these methods are supply chain mapping, multi-sourcing, and reorganization.
Companies need to be aware of the dangers of disruption and work to strengthen their defenses. In addition, they need to examine their current supply chain procedures and the capabilities of their suppliers.
Many links in the supply chain, including production and distribution networks, have been disrupted by the COVID-19 epidemic. As a result, less stuff is being made everywhere, leading to lower demand. Because of this, productivity has slowed and the labor force has shrunk.
Freight rates and transit times have also risen as a result of the recent pandemic shutdown. Multiple lockdowns have also contributed to dramatic shifts in consumer demand. This has caused a purchasing frenzy. Warehouse closures have also caused problems with product storage.
